Writing your page
Best sales page order
Give readers a clear path from recognition to a next step.
Think of your page as a helpful conversation. Start with what matters to your reader, explain the offer, then answer the questions that make a decision feel safer.
The recommended seventeen-section order
- 1. Hero
- 2. Quick proof bar
- 3. Problem
- 4. Agitate
- 5. Imagine this instead
- 6. Proof of possibility
- 7. Story / bridge
- 8. Introduce the offer
- 9. What's inside
- 10. How it works
- 11. Bonus stack
- 12. Value stack & price
- 13. Testimonials
- 14. Who it's for / not for
- 15. Guarantee
- 16. FAQ
- 17. Final CTA
Make it fit your offer
- Coaching: your story moves just after agitation; an application or call CTA follows testimonials.
- Physical products: skip agitation, introduce the solution after the problem, and show what's included immediately after it.
- Events: put confirmed event details straight after the hero and the speaker after your story.
- Offers priced below fifty: the recommended outline omits agitation, story and audience-fit sections to stay focused.
The outline is a starting point, not a rule. Keep the price easy to find, put reassuring proof near decisions, and finish with a clear action.