Writing your page
Writing a headline that converts
Clarity first. Cleverness can come later.
Your headline helps the right person recognise that this page is for them. Say what becomes possible and make the offer's context clear.
Try this starting point
[Desired change] for [specific audience], without [relevant frustration]. Only promise what your offer can genuinely support.
- Read it aloud: would your customer use these words?
- Trade broad claims like 'transform everything' for a concrete benefit.
- Use your subheadline to explain the format and approach.
- Never add a result, timeframe or statistic just because it sounds persuasive.
Write a few variations. Ask someone unfamiliar with the offer what they think you're selling. Their answer is a useful clarity check.