Running your first A/B test

Start with a question: would a clearer headline encourage more readers to click? Write an alternative that changes only that element.

• Choose one meaningful outcome, such as CTA clicks.
• Keep the offer, price and traffic source as consistent as possible.
• Let both versions receive enough comparable visits before deciding.
• Don't treat a handful of clicks as a reliable winner.

If testing is available on your plan, use the editor's testing controls. Results describe what happened in that test, not a guaranteed future conversion rate. Keep the more understandable version if the evidence is inconclusive.